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Search Engine Optimization
Search engine optimization, referred to as SEO, is an internet marketing strategy that considers how search engines work and what people search for. Through CTSI's SEO Program, we can optimize a website by editing its content and HTML coding to both increase its relevance to specific keywords, as well as increase its page rankings within search engines. Typically, the earlier a site appears in the search results list, the more visitors it will receive from the search engine. SEO may target different kinds of search, including image search, local search, and industry-specific vertical search engines.
Organic SEO vs. Pay-Per-Click
An organic search engine optimization campaign implemented by CTSI can offer several advantages over other companies' pay-per-click campaigns.
Through various studies of web users' search habits, indicators show that people are less likely to click on paid search ads rather than results from organic search engine optimization. Studies show that the trust level for organic results is much higher than that of paid results, and that around 80% of all internet users begin their search by scanning the organic results. Research finds that most searchers find pay-per-click advertising to be a nuisance.
Organic search engine results tend to be seen as non-biased; therefore, the organic search engine results provide more valuable visitors to your site. The overall conversion rate, or the rate at which searchers take a desired action on a site, is around 20% higher than those users who visit your site on a pay-per-click basis.
SEO vs. Yellow Pages
If you are still debating whether to renew your Yellow Pages ads, here is an objective look at this dying industry by The Wall Street Journal:
"The yellow-pages industry is running out of lifelines.
In recent years, as its customers migrated to the Web -- flocking to sites like Google -- the telephone-directory business followed, hoping the Internet
would be its salvation.
But that strategy hasn't panned out. Now, the economic downturn is sending the already ailing business into a tailspin.
The audience for online yellow pages remains relatively small, and traffic growth is slowing. So many directory services are vying for the ad dollars of local businesses that no single site has an authoritative roster.
Meanwhile, ad dollars are drying up as small businesses -- the industry's bread and butter -- find it harder to pay bills or have cut their spending sharply. "
... Quoted from Extinction Threatens Yellow-Pages Publishers, by EMILY STEEL, The Wall Street Journal, Nov 17, 2008
While some yellow page companies offer an SEO solution with their page listing, the websites they build for their customers are often a generic web template with an identical layout to other competitors within the industry. They use pay-per click advertising as a way of generating traffic to your site. While this will bring some traffic to your site, in all reality, only 20-30% of web users use pay-per-click. This strategy leaves out a majority of the web audience.
While a yellow page pay-per-click campaign may produce results more quickly than an organic search engine optimization campaign, organic search engine optimization campaigns can give you results that last. When the budget runs out for a pay-per-click campaign, the results end as well. With organic search engine optimization, the enhancement of your site content and other changes made to your pages are a fixed cost and, therefore, continue to put your website in front of qualified searchers without interruption.
Don't hesitate! Let CTSI build further on your Internet presence with our proven SEO programs today!
Search engine optimization, referred to as SEO, is an internet marketing strategy that considers how search engines work and what people search for. Through CTSI's SEO Program, we can optimize a website by editing its content and HTML coding to both increase its relevance to specific keywords, as well as increase its page rankings within search engines. Typically, the earlier a site appears in the search results list, the more visitors it will receive from the search engine. SEO may target different kinds of search, including image search, local search, and industry-specific vertical search engines.
Organic SEO vs. Pay-Per-Click
An organic search engine optimization campaign implemented by CTSI can offer several advantages over other companies' pay-per-click campaigns.
Through various studies of web users' search habits, indicators show that people are less likely to click on paid search ads rather than results from organic search engine optimization. Studies show that the trust level for organic results is much higher than that of paid results, and that around 80% of all internet users begin their search by scanning the organic results. Research finds that most searchers find pay-per-click advertising to be a nuisance.
Organic search engine results tend to be seen as non-biased; therefore, the organic search engine results provide more valuable visitors to your site. The overall conversion rate, or the rate at which searchers take a desired action on a site, is around 20% higher than those users who visit your site on a pay-per-click basis.
SEO vs. Yellow Pages
If you are still debating whether to renew your Yellow Pages ads, here is an objective look at this dying industry by The Wall Street Journal:
"The yellow-pages industry is running out of lifelines.
In recent years, as its customers migrated to the Web -- flocking to sites like Google -- the telephone-directory business followed, hoping the Internet
would be its salvation.
But that strategy hasn't panned out. Now, the economic downturn is sending the already ailing business into a tailspin.
The audience for online yellow pages remains relatively small, and traffic growth is slowing. So many directory services are vying for the ad dollars of local businesses that no single site has an authoritative roster.
Meanwhile, ad dollars are drying up as small businesses -- the industry's bread and butter -- find it harder to pay bills or have cut their spending sharply. "
... Quoted from Extinction Threatens Yellow-Pages Publishers, by EMILY STEEL, The Wall Street Journal, Nov 17, 2008
While some yellow page companies offer an SEO solution with their page listing, the websites they build for their customers are often a generic web template with an identical layout to other competitors within the industry. They use pay-per click advertising as a way of generating traffic to your site. While this will bring some traffic to your site, in all reality, only 20-30% of web users use pay-per-click. This strategy leaves out a majority of the web audience.
While a yellow page pay-per-click campaign may produce results more quickly than an organic search engine optimization campaign, organic search engine optimization campaigns can give you results that last. When the budget runs out for a pay-per-click campaign, the results end as well. With organic search engine optimization, the enhancement of your site content and other changes made to your pages are a fixed cost and, therefore, continue to put your website in front of qualified searchers without interruption.
Don't hesitate! Let CTSI build further on your Internet presence with our proven SEO programs today!
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